Online Courses

Master OpenClaw, the open-source, self-hosted AI agent that connects your messaging apps (Slack, Telegram, WhatsApp, Discord) to agents that take real actions. Install the Gateway, plug in your LLM provider, build specialized agents, write skills, and ship it all to production securely.

Video and podcasting have become the formats that build an entrepreneur's trust and authority fastest — people see you, hear you, and give you credit. Yet most quit before publishing ten episodes: they buy an overpriced camera before they have a topic, get stuck in endless editing, sound bad because they neglected audio, then conclude that "video isn't for me". This 100% hands-on program assembles the modern entrepreneur's video and podcast stack: recording decent picture and sound with what you already have (smartphone, a 60€ mic, natural light, OBS, Loom), hosting remote guests with no quality loss (Riverside, Zencastr), editing fast and painlessly (CapCut, DaVinci Resolve, and text-based editing with Descript), turning one long video into short captioned clips (Opus Clip, Submagic), using AI for voice, audio cleanup and avatars (ElevenLabs, HeyGen), packaging and hosting your content (Canva thumbnails, YouTube, podcast hosts like Ausha, Acast or Transistor), then measuring retention and the right metrics so you improve instead of guess. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a production system you can sustain over time — so you leave with a channel or show that keeps running, not a project abandoned at episode three.

Finding prospects is useless if you then lose them in an inbox and three notebooks: most sales aren't lost on price, but on forgetting — a follow-up never sent, a quote left unanswered, a hot lead never called back. This 100% hands-on program assembles the modern entrepreneur's sales and CRM stack: putting a CRM at the center so no contact ever slips through the cracks, sourcing and enriching qualified prospects, running follow-up sequences that work on their own, booking meetings without calendar ping-pong, sending proposals and getting them signed online, managing a pipeline to know where every deal stands, then measuring what actually closes. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system that turns prospecting effort into predictable revenue — so you leave with a sales machine instead of a to-do list of follow-ups never done.

You can have the best website in the world: if nobody types the right words and lands on you, it stays invisible. SEO — organic search — is the art of getting found on Google by people searching for exactly what you offer, without paying for every click. Yet most entrepreneurs get it wrong: they stuff their homepage with keywords, buy shady links, expect results in two weeks, then conclude that "SEO doesn't work". This 100% hands-on program assembles the modern entrepreneur's SEO stack: understanding how Google crawls, indexes and ranks so you stop guessing; finding the keywords and search intent that bring real customers (Google Search Console, Semrush, Ahrefs, Ubersuggest, Keyword Planner, AnswerThePublic, Google Trends); optimizing content and pages (RankMath, Yoast, Surfer, and AI to move faster); fixing technical SEO — indexing, speed, mobile, structured data (Search Console, PageSpeed Insights, Screaming Frog); earning authority with healthy backlinks; capturing local search through your Google Business Profile; then measuring the right metrics so you optimize instead of wait. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system where one well-built page attracts visitors month after month — so you leave with an acquisition channel that works for you, for free and over the long term, instead of a website nobody can find.

At some point, the solo entrepreneur becomes their own bottleneck: there aren't enough hours in the day, and every new task comes at the expense of another. The answer isn't to work more — it's to get work done by someone else: a freelancer, a contractor, or a first hire. This 100% hands-on program assembles the modern entrepreneur's HR stack, from the first euro delegated to building a real small team: deciding what to delegate and to whom, finding and screening freelancers on the right platforms, writing a project brief or job description that attracts the right people, running a useful interview and practical test, contracting and paying compliantly (in France and internationally), then onboarding and managing people remotely without micromanaging. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, so you leave with an operational HR system instead of just another address book.

Online advertising promises everyone the same thing: "pour money in one side, customers come out the other". The reality is harsher: most entrepreneurs burn their budget in a few days, target at random, measure nothing, then conclude that "ads don't work". The problem is almost never the platform — it's the lack of a system. This 100% hands-on program assembles the modern entrepreneur's advertising stack: understanding how auctions and platforms work so you stop overpaying for attention; choosing where to invest based on your offer and audience (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Microsoft Ads, Pinterest, Reddit); building audiences and targeting that reach the right people; producing creatives and hooks that earn the click (Canva, CapCut, generative AI to iterate fast); setting up reliable conversion tracking — pixels, tags, GA4, UTMs, consent management (Meta Pixel, Google Tag Manager, GA4, Consent Mode); sending traffic to landing pages that convert instead of wasting the click; then optimizing budget, testing, and scaling without breaking everything, steering cost per acquisition and ROAS. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system where every euro spent is measured — so you leave with a profitable, controllable paid acquisition channel instead of a budget that goes up in smoke.

Your pipeline lies. Too much hope, too many deals that will never close, too much selling energy wasted on the wrong opportunities. This program decodes the cognitive biases that keep zombie deals alive, installs a velocity-driven business discipline for pipeline review, and leverages AI to score each opportunity, predict slip risks, and free up time for the real deals. 30-day method, precise KPIs, and ready-to-use AI prompts.

Nobody starts a business to fill out forms, yet legal and admin work is often what paralyzes the entrepreneur: fear of picking the wrong structure, contracts patched together on a napkin, terms of service copied from a competitor, GDPR pushed to "later," non-compliant invoices, missed deadlines. The risk is almost never the dramatic lawsuit: it's the small flaw that costs you at the worst moment — a client who doesn't pay because the contract was vague, a regulator's formal notice, a brand name already registered by someone else. This 100% hands-on program assembles the modern entrepreneur's legal and administrative stack: setting up your company with the right services, drafting contracts and terms without starting from scratch, signing and archiving properly, getting GDPR-compliant, protecting your name and trademark, never missing a deadline again, then steering compliance like a dashboard. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are — and clearly flags when you need a professional. None of these tools replace a lawyer or an accountant: they help you arrive better prepared, handle the routine yourself, and recognize what genuinely deserves expert advice.

Email is still the only channel you truly own: no algorithm between you and your contacts, one of the highest returns in all of marketing — and yet most entrepreneurs get it wrong: they buy a tool before they have a list, send at random, land in spam, then give up concluding that "email doesn't work". This 100% hands-on program assembles the modern entrepreneur's email stack: building and collecting a list you own (lead magnets, forms, pop-ups), choosing the right emailing tool for your project (Brevo, MailerLite, Kit, Mailchimp, Klaviyo, and newsletter platforms like Substack or Beehiiv), writing emails that get opened and clicked, automating welcome sequences and scenarios that sell while you sleep, protecting deliverability so you reach the inbox, growing a newsletter into a loyal audience (even into revenue), then measuring the real metrics so you optimize instead of guess. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system where a stranger becomes a subscriber, then a customer, then an advocate — so you leave with a channel that works for you instead of a list that sleeps.

Opening an online store has never been easier to start — or easier to get wrong: you pick the wrong platform, neglect product pages that don't sell, lose 7 out of 10 buyers at checkout, then discover that shipping and tracking orders turns into a nightmare. This 100% hands-on program assembles the modern entrepreneur's e-commerce stack: choosing the right platform for your project (Shopify, WooCommerce, and no-code alternatives), building product pages that convert, smoothing payment and checkout so you stop losing carts, organizing logistics, shipping and inventory without burning out, plugging in traffic acquisition and abandoned-cart recovery, building loyalty with reviews and reward programs, then measuring the real e-commerce metrics so you steer instead of guess. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system where a visit becomes an order, then a loyal customer — so you leave with a store that runs instead of a window that sleeps.

Being invisible costs more than you think: without a steady presence on social media, an entrepreneur depends entirely on paid ads just to exist. Yet creating content alone quickly turns to chaos — ideas that evaporate, makeshift visuals, videos never edited, posts forgotten. This 100% hands-on program assembles the modern entrepreneur's content and social media stack: setting a strategy and a realistic editorial calendar, creating clean visuals without a designer, producing videos and shorts without a studio, writing fast and well with AI, scheduling and publishing across every platform from one place, engaging your community without spending all day on it, then measuring what actually grows the audience. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system that runs — so you leave with a content machine instead of one more good intention.

Going from solo to a team — even one cofounder and two freelancers — drops the entrepreneur into a new problem: what used to live in their head now has to be coordinated, documented and tracked. Disorganization costs more than a weak product: forgotten tasks, duplicated work, decisions buried in a message thread. This 100% hands-on program assembles the real collaboration stack of the modern entrepreneur: communicating asynchronously without drowning the team, centralizing knowledge in a wiki, running projects and tasks, co-creating documents and visuals, working cleanly with freelancers, automating handoffs, and pacing it all with light rituals. Every chapter names specific tools — Slack, Notion, Trello, Asana, ClickUp, Linear, Google Workspace, Figma, Loom, Zapier — with price ranges, the right use case and each one's limits, so you leave with an operational collaboration system instead of yet another pile of subscriptions.

Reverse the comparison frame your prospect has in mind when facing competitors. This program combines the psychology of comparison (anchoring bias, contrast effect, status quo), the tactical construction of operational battlecards, defensible business positioning, and AI for competitive intelligence, personalized comparison grids, and contextual counter-argument generation. Step-by-step method, the SHIFT-VS framework, and AI prompts to turn a 'versus competitor' conversation into a 'why we remain the obvious path' conversation.

Master Mermaid to draw flowcharts, sequence diagrams, class diagrams, state machines, database schemas and Gantt charts straight from text. From your first flowchart to custom themes, with runnable diagrams and real documentation use cases.

Master the art of clear explanation — overcome the curse of knowledge (Camerer, Loewenstein, Weber), structure your message with Minto's Pyramid Principle, reduce cognitive load (Sweller), use analogies (Gentner) and concrete examples (the Heaths' Made to Stick), hunt down jargon, adapt to your audience, and practice with AI.

Your voice carries far more than your words — it signals your confidence, credibility and emotion. Learn to master pace, breathing, pitch, intonation, volume and silence to be heard, understood and followed. A concrete paraverbal-communication module grounded in research (Mehrabian, Treasure, vocal-fry and speech-rate studies) and AI-based practice.

Selling an AI solution is not selling software: it is selling a probabilistic technology to a buyer torn between fascination and distrust. Hallucinations, fear of replacement, fuzzy ROI, buying committees saturated with security FUD: every AI deal faces objections no classic SaaS playbook covers. This program decodes the psychological mechanics (algorithm aversion, automation anxiety, overpromise backlash), business mechanics (usage vs outcome pricing, build vs buy, AI procurement) and AI levers (selling AI with AI) to shift a skeptical buyer into an internal champion. Objection scripts, irrefutable pilot design, and ready-to-use prompts.

The technical buyer is the most sales-resistant buyer there is: they have spent their career debugging promises, their identity rests on never getting fooled, and they would rather read your documentation than talk to your sales rep. This program decodes the psychological mechanics (expert identity, pitch reactance, Not Invented Here syndrome), business mechanics (bottom-up motion, PQLs, translating tech value for the CFO) and AI levers (augmented preparation, credible outreach, RAG over documentation) to turn the toughest skeptic on the buying committee into your best champion. No-bluff scripts, self-service POC design, and ready-to-use prompts.

An average rep works every account. A top performer chooses which accounts not to work. Territory planning is the most profitable and least taught discipline in B2B sales: at equal effort, rigorous account prioritization increases qualified pipeline by 40 to 70%. This program decodes the psychological traps of effort allocation (equity bias, sunk cost, illusion of control, fear of letting go), the business mechanics (account scoring, coverage model, sales capacity), and the AI levers (predictive scoring, automated enrichment, territory clustering, continuous re-prioritization) to turn an account list into a pipeline machine. Ready-to-use scoring matrices, territory review rituals, and AI prompts to plug into your CRM.

Artificial intelligence has turned the solo entrepreneur into a one-person team: writer, designer, developer, salesperson, and analyst, all run from a handful of tools. But stacking up subscriptions to ChatGPT, Midjourney, and the rest isn't enough — you still need to know which tool for which task, what it really costs, and how to make them work together. This 100% hands-on program assembles the real AI stack of a solo founder: creating content, producing visuals and voice, building a product with AI, acquiring and selling, automating with agents, and deciding from your own data. Every chapter names specific tools, gives price ranges, shows when to use them and where their limits are — so you leave with an operational system instead of a pile of gadgets.

An inbound lead does not wait: their motivation follows a brutal decay curve. Responding within 5 minutes instead of 1 hour multiplies the odds of qualifying the contact by 7 to 10 — yet the median B2B response time still exceeds 40 hours. This program decodes the psychology of the hot lead (motivational peak, attention window, recency effect, re-engagement cost), the mathematics of the inbound funnel (contact rate, wasted acquisition cost, recoverable revenue), and the AI levers (instant routing, conversational pre-qualification, on-the-fly enrichment, recovery sequences) to build a response machine that captures demand at the exact moment it exists. First-touch scripts, SLAs per segment, and ready-to-plug AI prompts for your forms.

Having a great product is useless if, when a prospect types your name, they find nothing — or worse, a page that breeds distrust. Your site, your store and your pages are the destination where all your marketing lands: that's where curiosity turns into a customer. This 100% hands-on program assembles the real online-presence stack of the modern entrepreneur, without a single line of code: choosing the right type of presence and a domain name that lasts, building a fast site with a no-code builder, selling products, services and digital offers online, letting clients book appointments on their own, laying SEO foundations that bring in free traffic, capturing contacts with connected forms, and making the whole thing fast, mobile, GDPR-compliant and trustworthy. Every chapter names specific tools — Framer, Webflow, Carrd, WordPress, Shopify, Systeme.io, Stan Store, Cal.com, Calendly, Tally — gives price ranges, explains when to use them and where their limits are, and shows how to connect everything. You leave with an operational online presence you own and grow yourself, instead of a ghost site nobody maintains.

Acquiring a customer is expensive; losing one to neglected support costs even more. For a solo entrepreneur or small team, customer service isn't a cost center — it's the most profitable lever for retention, word of mouth and recurring revenue. This 100% hands-on program assembles the real customer relationship stack: centralizing requests in a helpdesk, talking live through chat and messaging, letting customers help themselves with a knowledge base, automating and delegating to AI without losing the human touch, collecting the feedback and reviews that drive sales, then building loyalty through careful onboarding and community. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a coherent system — so you leave with support that retains customers instead of an inbox that overflows.

Grow revenue without stretching your days. This program decodes the mathematics of sales velocity, the cognitive traps that waste 40% of selling time, and the AI workflows that automate low-value tasks. A step-by-step method, the SPRINT framework, and operational prompts to accelerate every euro of pipeline.