Shift Kognition Battlecards: win competitive deals

Reverse the comparison frame your prospect has in mind when facing competitors. This program combines the psychology of comparison (anchoring bias, contrast effect, status quo), the tactical construction of operational battlecards, defensible business positioning, and AI for competitive intelligence, personalized comparison grids, and contextual counter-argument generation. Step-by-step method, the SHIFT-VS framework, and AI prompts to turn a 'versus competitor' conversation into a 'why we remain the obvious path' conversation.

Course chapters