Behavioral psychology applied to selling
Sell with psychology, not instinct
Cognitive biases, ethical persuasion, choice architecture: master the psychological levers that make people buy — and prove you can apply them with AI quizzes. For founders, marketers and sellers.
Understand why people buy — and know how to apply it
A library of behavioral psychology applied to sales, marketing and product: every lever is explained, sourced, and validated with an AI quiz.
Sourced levers, not fluff
Every cognitive bias and persuasion technique is grounded in its foundational study (Cialdini, Loewenstein, Nunes & Drèze, Iyengar & Lepper…) and a concrete sales and marketing application.
Prove you can apply it
After each lesson, an AI quiz asks the questions that prove you can use the lever — not just that you read it.
Detailed progress tracking
Visualize your skill growth: quiz scores, mastered lessons and acquired sales and persuasion competencies.
A connected network of psychological levers
Buying psychology is a network of interconnected biases and levers. Explore the relationships between curiosity gap, social proof, choice architecture, anchoring, loss aversion and many more.
Featured lessons to explore
A few of our most-read lessons — FOCA sales method, mere exposure effect, Barnum effect, curiosity gap and choice architecture.
FOCA Method: Facts, Opinion, Change, Action
The B2B sales framework FOCA — a structured questioning approach to close more deals.
Google Places API: B2B prospecting in Python
Build a qualified local B2B prospect list from Google Maps, ready to import into Lemlist.
Mere exposure effect (Zajonc, 1968)
Why familiarity creates preference — and how to use this bias in branding and retargeting.
Barnum effect and AI personalization
Generate hyper-personalized copy at scale with ChatGPT, Claude or Mistral.
ControlNet ComfyUI: OpenPose, Depth, Canny
Force Stable Diffusion to respect a pose, depth or contour map via ComfyUI.
How to progress on ShiftKognition?
Three steps to turn theory into a selling reflex.
Choose a lever
Browse the behavioral-psychology lessons: cognitive biases, persuasion, psychological pricing, the FOCA sales method, copywriting.
Learn at your own pace
Read the lesson, its foundational study and its concrete applications in sales and marketing. Progress lever by lever.
Validate with an AI quiz
Take the AI quiz to check you can apply the lever in a real selling situation.
Ready to sell with psychology?
Join ShiftKognition and turn cognitive biases and persuasion levers into selling reflexes — validated with AI quizzes.
Start for free