Shift Kognition The Entrepreneur's SEO Stack: get found on Google with concrete tools

You can have the best website in the world: if nobody types the right words and lands on you, it stays invisible. SEO — organic search — is the art of getting found on Google by people searching for exactly what you offer, without paying for every click. Yet most entrepreneurs get it wrong: they stuff their homepage with keywords, buy shady links, expect results in two weeks, then conclude that "SEO doesn't work". This 100% hands-on program assembles the modern entrepreneur's SEO stack: understanding how Google crawls, indexes and ranks so you stop guessing; finding the keywords and search intent that bring real customers (Google Search Console, Semrush, Ahrefs, Ubersuggest, Keyword Planner, AnswerThePublic, Google Trends); optimizing content and pages (RankMath, Yoast, Surfer, and AI to move faster); fixing technical SEO — indexing, speed, mobile, structured data (Search Console, PageSpeed Insights, Screaming Frog); earning authority with healthy backlinks; capturing local search through your Google Business Profile; then measuring the right metrics so you optimize instead of wait. Every chapter names specific tools, gives price ranges, explains when to use them and where their limits are, and shows how to connect everything into a system where one well-built page attracts visitors month after month — so you leave with an acquisition channel that works for you, for free and over the long term, instead of a website nobody can find.

Course chapters