Affect Heuristic: Sales, Psychology, Business & AI

Master the affect heuristic — the mental shortcut by which the brain judges as good the things it likes and as bad those it dislikes, before any reasoning takes place. Introduced by Paul Slovic (2002, 2007), this heuristic governs roughly 80% of purchase decisions. Learn to detect it in your prospects, shape your offers, pitches, and sales pages so they trigger positive affect at the right moment, and industrialize this emotional personalization with AI — without falling into predatory manipulation.

Course chapters