Affect Heuristic: Sales, Psychology, Business & AI
IntermédiaireMaster the affect heuristic — the mental shortcut by which the brain judges as good the things it likes and as bad those it dislikes, before any reasoning takes place. Introduced by Paul Slovic (2002, 2007), this heuristic governs roughly 80% of purchase decisions. Learn to detect it in your prospects, shape your offers, pitches, and sales pages so they trigger positive affect at the right moment, and industrialize this emotional personalization with AI — without falling into predatory manipulation.
Competency domains
Psychologie & NeurosciencesVente & NégociationIntelligence ArtificielleMarketing & Copywriting
Skills acquired
Course chapters
1Heuristique d'affect : quand l'émotion décide à la place du prospect2Mécanique neurobiologique de l'affect : comment le cerveau étiquette en 200 ms?Quiz : Fondamentaux de l'heuristique d'affect
Quiz
4Leviers émotionnels en entretien : déclencher l'affect positif sans en avoir l'air5Business : pricing, packaging et garanties qui exploitent l'inversion affect/risque6IA : scorer, personnaliser et amplifier l'affect à grande échelle7Le framework AFFECT : la méthode pas-à-pas en entretien?Quiz final : Maîtrise complète du framework AFFECTQuiz
Related courses
Same path Premium
Choice Architecture & Nudge: Behavioral Economics Same path
Sunk Cost Fallacy & Escalation of Commitment: AI, Psychology, Sales & Entrepreneurship Same path
Primacy & Recency: the science of serial position applied to sales, pitching and AI Same path
Loss Aversion: AI, Psychology, Sales & Entrepreneurship