Loss Aversion: AI, Psychology, Sales & Entrepreneurship
IntermédiaireMaster loss aversion, the most powerful cognitive bias identified by Kahneman and Tversky. Learn to frame your offers, prices, and communication to ethically leverage this bias, using AI to predict and personalize framing at scale.
Competency domains
Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat
Skills acquired
Course chapters
1The Foundations of Loss Aversion2Gain/Loss Framing: The Art of Persuasive Wording?Quiz: The Psychology of Loss Aversion
Quiz
4Sales Applications: Converting with Loss Aversion5AI in the Service of Loss Aversion6Entrepreneurship: Pricing, Retention, and Strategy?Final Quiz: Loss Aversion, AI & BusinessQuiz