Primacy & Recency: the science of serial position applied to sales, pitching and AI

Master the serial position effect (Hermann Ebbinghaus 1885, Solomon Asch 1946, Bennet Murdock 1962): the human brain remembers the first item of a series (primacy effect) and the last (recency effect) abnormally better, and systematically forgets what sits in the middle. This cognitive bias quietly decides what your prospect will actually retain from your pitch, your email, your pricing page — and your AI prompt. Learn to place your arguments at the right positions, to structure a demo in an inverted U, to use the « peak-end » rule to close strong, and to exploit the serial position effect inside your prompts to surface the best answers from language models. By the end of the program, you'll know why a testimonial placed at the wrong spot fails to convert, why a 7-feature demo dilutes your core message, and how to order a sequence of arguments like a composer orders a symphony.

Course chapters