Choice Architecture & Nudge: Behavioral Economics

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Master choice architecture and Nudge theory (Thaler & Sunstein): design decision environments that guide customers to purchase using behavioral economics and AI to optimize your sales funnels.

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Competency domains

Intelligence ArtificiellePsychologie & NeurosciencesVente & NégociationEntrepreneuriat

Skills acquired

Course chapters

1Introduction to Choice ArchitectureFree2Cognitive Biases That Govern Purchase DecisionsFree3Nudge Techniques Applied to Sales?Quiz: Choice Architecture Fundamentals
Quiz
5Using AI to Design Choice Architectures6Ethics and Limits of Nudging in Sales7Case Study: Choice Architecture for the Entrepreneur?Final Quiz: Choice Architecture & Nudge
Quiz

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