Choice Architecture & Nudge: Behavioral Economics
Premium IntermédiaireMaster choice architecture and Nudge theory (Thaler & Sunstein): design decision environments that guide customers to purchase using behavioral economics and AI to optimize your sales funnels.
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Competency domains
Intelligence ArtificiellePsychologie & NeurosciencesVente & NégociationEntrepreneuriat
Skills acquired
Course chapters
1Introduction to Choice ArchitectureFree2Cognitive Biases That Govern Purchase DecisionsFree
3Nudge Techniques Applied to Sales
?Quiz: Choice Architecture FundamentalsQuiz
5Using AI to Design Choice Architectures
6Ethics and Limits of Nudging in Sales
7Case Study: Choice Architecture for the Entrepreneur
?Final Quiz: Choice Architecture & NudgeQuiz
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