Sunk Cost Fallacy & Escalation of Commitment: AI, Psychology, Sales & Entrepreneurship

Intermédiaire

Decode the sunk cost fallacy and escalation of commitment: why your customers stay loyal to bad decisions, why you persist with losing projects, and how AI helps you detect these psychological traps to sell more, retain better and pivot at the right moment.

Competency domains

Psychologie & NeurosciencesIntelligence ArtificielleVente & ConversionEntrepreneuriat

Skills acquired

Course chapters

1Introduction : Le piège invisible qui ruine entrepreneurs et clients2Mécanique psychologique : Les 7 patterns du coût irrécupérable?Quiz : Coût irrécupérable & Escalade d'engagement
Quiz
4IA en pratique : 12 prompts pour détecter et neutraliser le biais

Related courses

Same path
Primacy & Recency: the science of serial position applied to sales, pitching and AI
Same path
Barnum Effect: AI, Psychology, Sales & Entrepreneurship
Same path Premium
Choice Architecture & Nudge: Behavioral Economics
Same path
Loss Aversion: AI, Psychology, Sales & Entrepreneurship

We use Microsoft Clarity to understand how the site is used and improve it. By continuing to browse, you accept it. You can disable it at any time.