Yerkes-Dodson Law: AI, Psychology, Business & Sales

Master the Yerkes-Dodson Law (1908): performance follows an inverted-U curve based on arousal level. Too little pressure → prospect procrastination. Too much pressure → reactance and flight. Learn to identify the optimal arousal zone for each client profile, calibrate the intensity of your sales pitch, manage a sales team without burning them out — and use AI to measure a prospect's emotional tension in real time and dynamically tune your approach.

Course chapters