Self-Serving Bias: AI, Psychology, Sales & Entrepreneurship
AvancéMaster the self-serving bias: the universal tendency to credit ourselves for our successes and blame external causes for our failures. Learn how this ego-protection mechanism sabotages sales learning, distorts founder post-mortems, and blocks process improvement — and how AI can debias your win/loss analysis, your retrospectives, and your customer relationships.
Competency domains
Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat
Skills acquired
Course chapters
1The Foundations of the Self-Serving Bias2The Psychological Mechanisms of the Self-Serving Bias?Quiz: Psychology of the Self-Serving Bias
Quiz
4Sales Applications: Mastering Attribution Across the Sales Cycle5AI: Debiasing Attribution and Personalizing at Scale6Entrepreneurship: Post-Mortems, Culture, and Investor Relations?Final Quiz: Self-Serving Bias, AI & BusinessQuiz