Negativity Bias: AI, Psychology, Sales & Entrepreneurship

Intermédiaire

Master the negativity bias, the brain phenomenon that gives a negative event 3 to 5 times more weight than a positive event of equivalent intensity. Learn to anticipate objections, turn negative reviews into a loyalty engine, monitor customer sentiment in real time with AI, and build a product and entrepreneurial strategy that is resilient to bad buzz.

Competency domains

Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters

1The Foundations of the Negativity Bias2Cognitive Mechanisms: How the Brain Manufactures the Negativity Bias?Quiz: Psychology of the Negativity Bias
Quiz
4Sales Applications: Objections, Reviews, and Customer Recovery5AI: Detect, Monitor, and Defuse the Negative at Scale6Entrepreneurship & Product: Building a Brand Resilient to the Negativity Bias?Final Quiz: Negativity Bias, AI & Business
Quiz

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