System 1 / System 2: thinking fast & slow applied to sales, pricing and AI

Master the Nobel-winning framework from Daniel Kahneman (2002): 95% of buying decisions are made by « System 1 » — fast, automatic, emotional — while « System 2 » — slow, analytical, rational — merely justifies them afterwards. Learn to recognize when your customer is in System 1 vs System 2, to design pages, prices and pitches that speak to the right system, and to use AI to amplify your own System 2 without blocking your customer's System 1. By the end of this program, you'll know why prices end in .99, why your comparison tools cost you sales, and how to get a « yes » from a brain that decides in 200 milliseconds.

Course chapters