Jobs To Be Done & AI: what your customers really hire your product for

Master the Jobs To Be Done framework (Clayton Christensen, Harvard): the psychology that reveals what customers actually « hire » your product to do. Learn why people don't buy products for their features but to get a functional, emotional, and social « job » done. Discover how to run AI-assisted JTBD interviews, map the « buying decision timeline » (Push / Pull / Anxieties / Habits), and reframe your offer so it wins the application contest in the customer's mind — instead of fighting on product specs.

Course chapters