Jobs To Be Done & AI: what your customers really hire your product for
IntermédiaireMaster the Jobs To Be Done framework (Clayton Christensen, Harvard): the psychology that reveals what customers actually « hire » your product to do. Learn why people don't buy products for their features but to get a functional, emotional, and social « job » done. Discover how to run AI-assisted JTBD interviews, map the « buying decision timeline » (Push / Pull / Anxieties / Habits), and reframe your offer so it wins the application contest in the customer's mind — instead of fighting on product specs.
Competency domains
Psychologie & NeurosciencesVente & ConversionEntrepreneuriatIntelligence Artificielle
Skills acquired
Course chapters
1Introduction : Personne n'achète un produit. Tout le monde embauche un produit.2La Mécanique Psychologique du Jobs To Be Done?Quiz : Les Fondamentaux du Jobs To Be Done
Quiz
4L'Interview JTBD assistée par l'IA : la méthode complète5Réécrire toute votre stratégie marketing autour du Job6Plan d'action 30 jours : appliquer JTBD à votre business?Quiz final : Appliquer Jobs To Be Done à votre businessQuiz
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