Mental Accounting & AI: the psychology of the customer's wallet
IntermédiaireMaster mental accounting (Richard Thaler, Nobel Prize 2017): how customers mentally categorize and compartmentalize their money. Learn why a client refuses 100 € on a subscription but spends 300 € on dinner that same month, how to design offers that « fit into the right mental account » (leisure, investment, exception), and how to use AI to automatically detect which mental account your prospect is filing your product under — so you can unlock the yes instead of fighting on price.
Competency domains
Psychologie & NeurosciencesVente & ConversionEntrepreneuriatIntelligence Artificielle
Skills acquired
Course chapters
1Introduction : Pourquoi 100 € n'est jamais 100 €2Les fondements : la mécanique précise des comptes mentaux?Quiz : Les fondements de la comptabilité mentale
Quiz
4Applications concrètes : vendre, pricer, bundler avec la comptabilité mentale5L'IA au service de la comptabilité mentale?Quiz final : Appliquer la comptabilité mentaleQuiz
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