Mental Accounting & AI: the psychology of the customer's wallet

Master mental accounting (Richard Thaler, Nobel Prize 2017): how customers mentally categorize and compartmentalize their money. Learn why a client refuses 100 € on a subscription but spends 300 € on dinner that same month, how to design offers that « fit into the right mental account » (leisure, investment, exception), and how to use AI to automatically detect which mental account your prospect is filing your product under — so you can unlock the yes instead of fighting on price.

Course chapters