Hyperbolic Discounting: AI, Psychology, Business & Sales
IntermédiaireMaster hyperbolic discounting — the temporal bias documented by Ainslie (1975) and formalized by Laibson (1997) that makes humans prefer 100€ today over 110€ next week, yet prefer 110€ in one year + one week over 100€ in one year. Understand why rational prospects keep stalling, why subscribers churn at a precise moment, and why a 14-day free trial converts better than a promised 3-month ROI. Learn to design offers, sales funnels, and pricing cycles that ethically leverage the brain's non-linear time preference, and use AI workflows to deliver the right message at the right time.
Competency domains
Psychologie & PersuasionVente & ConversionEntrepreneuriatIntelligence Artificielle
Skills acquired
Course chapters
1The fundamentals of hyperbolic discounting2Psychological and neurobiological mechanisms of hyperbolic discounting?Quiz: Fundamentals and mechanisms of hyperbolic discounting
Quiz
4Operational applications in sales, pricing and offer design5AI in service of hyperbolic discounting: timing, personalization, prediction6Business and entrepreneurial strategies based on hyperbolic discounting?Final quiz: Applied hyperbolic discounting — sales, AI, strategyQuiz
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