Endowed Progress Effect & AI: the psychology of the artificial head start

Master the Endowed Progress Effect (Joseph Nunes & Xavier Drèze, 2006): why a customer given 2 free stamps on a 10-stamp loyalty card completes it almost twice as often as a customer starting from zero on an 8-stamp card. Learn to design SaaS onboarding that turns leads into active users, loyalty programs that maximize retention, and how to use AI to automatically calibrate the right « head start » for each user's profile — so you unlock completion instead of suffering abandonment.

Course chapters