The Ben Franklin Effect & Favor Strategy: AI, Psychology, Sales & Entrepreneurship

Master the Ben Franklin Effect — the counterintuitive psychological phenomenon documented by Jecker & Landy (1969) showing that a person who does you a small favor will like you more than if you had done them one. Learn to turn this cognitive-dissonance mechanism into a powerful lever for sales, B2B networking, and entrepreneurial relationship-building. Use AI to identify the right favor: small enough to be granted, meaningful enough to activate engagement, addressed to the right person at the right moment — so you durably shift the perception of prospects, partners, and investors in your favor.

Course chapters