Bystander Effect: AI, Psychology, Business & Sales

Master the Bystander Effect (Darley & Latané, 1968): the more people involved in a decision, the less each one feels responsible for acting. It is the silent #1 cause of B2B deals that stall, decision committees that fail to decide, and teams where 'everyone is concerned, so nobody moves'. Learn to identify the real decision-maker among the bystanders, to activate clear accountability (RACI, champion strategy), to design AI prompts that detect diffusion of responsibility in email threads — and to structure your complex sales cycles to break collective apathy.

Course chapters