The Barnum (Forer) Effect: AI, Psychology, Business & Sales

Master the Barnum effect (also known as the Forer effect, demonstrated by Bertram Forer in 1948): the cognitive bias that makes us read vague, universal descriptions as deeply personal analyses. It powers horoscopes, personality tests, customer profilings — and now the « AI insights » ChatGPT serves back about you. Learn to detect it so you don't get fooled, and to use it ethically in your copywriting, landing pages, pitches and AI prompts to create a strong feeling of « this product was made for me ».

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