Availability Bias: AI, Psychology, Business & Sales

Master the availability heuristic (Tversky & Kahneman, 1973): our brain judges the probability of an event by how easily it comes to mind, not by its true frequency. Learn to use this lever to sell (vivid testimonials beat stats), build a memorable personal brand, avoid business pitfalls (decisions driven by news instead of data), and design AI prompts that surface truly representative examples — without falling into the salience trap.

Course chapters