Illusion of Control: AI, Psychology, Business & Sales

Master the illusion of control — the cognitive bias identified by Ellen Langer in 1975 that drives people to overestimate their influence over largely random events. From the lottery player choosing their own numbers to the entrepreneur convinced they control everything, through the customer who pays more when they can 'configure' a product and the user who believes they're steering LLMs: learn to detect this illusion in your pitches, your business decisions, and your AI prompts. A course for humbler decision-making, more powerful sales arguments (leveraging the sense of control boosts conversion by 20-40%), and AI usage that no longer confuses 'prompting' with 'controlling'.

Course chapters