The Illusory Truth Effect: AI, Psychology, Sales & Entrepreneurship

Understand why a repeated claim feels 'true' in your audience's mind — even when it isn't. Master the illusory truth effect to craft memorable sales messages, structure your content marketing, prompt LLMs without hallucinating yourself, and defend your brand against misinformation. A scientific deep-dive into cognitive fluency, immediately applicable to your sales, your campaigns, and your AI stack.

Course chapters