The Illusory Truth Effect: AI, Psychology, Sales & Entrepreneurship
IntermédiaireUnderstand why a repeated claim feels 'true' in your audience's mind — even when it isn't. Master the illusory truth effect to craft memorable sales messages, structure your content marketing, prompt LLMs without hallucinating yourself, and defend your brand against misinformation. A scientific deep-dive into cognitive fluency, immediately applicable to your sales, your campaigns, and your AI stack.
Competency domains
Vente & CommercialPsychologie & NeurosciencesIntelligence ArtificielleEntrepreneuriat
Skills acquired
Course chapters
1Introduction to the Illusory Truth Effect2Psychological Foundations of Illusory Truth?Quiz: Foundations of the Illusory Truth Effect
Quiz
4Applying Illusory Truth in Sales5AI, LLMs & Illusory Truth: Prompts, Hallucinations, and Defence6Entrepreneurial Strategies: Building a Brand That Surfs Illusory Truth?Final Quiz: Mastering the Illusory Truth EffectQuiz
Related courses
Same path
The Priming Effect: AI, Psychology, Sales & Entrepreneurship Same path
Mere Exposure Effect & AI: How Familiarity Drives Conversions Same path
Spotlight Effect: overcoming the fear of judgment in sales with AI Same path
Primacy & Recency: the science of serial position applied to sales, pitching and AI