Shift Kognition Win/Loss Analysis: turn every deal into a learning engine
AvancéYour won and lost deals hold the raw truth about what tips your prospects — and nobody goes looking for it. This program decodes the psychological, business, and AI mechanics that turn win/loss into a growth lever: overcoming attribution bias, running interviews that surface the real reasons, aggregating cross-deal signals, and wiring the learning into the sales playbook. Step-by-step method, interview scripts, AI prompts, and an insight prioritization matrix.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Win/Loss Analysis : faire de chaque deal une machine d'apprentissage2La psychologie du prospect (et du vendeur) au moment du win/loss?Quiz : Fondamentaux psychologiques du win/loss analysis
Quiz
4Techniques d'interview : extraire la vérité brute en 25 minutes5Business : du signal individuel à la décision systémique6IA : industrialiser le win/loss à l'échelle d'un pipeline entier7Le framework LEARN : votre routine win/loss en 5 étapes?Quiz final : Shift Kognition Win/Loss Analysis — Vente, Psychologie, Business & IAQuiz
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