Shift Kognition Win/Loss Analysis: turn every deal into a learning engine

Your won and lost deals hold the raw truth about what tips your prospects — and nobody goes looking for it. This program decodes the psychological, business, and AI mechanics that turn win/loss into a growth lever: overcoming attribution bias, running interviews that surface the real reasons, aggregating cross-deal signals, and wiring the learning into the sales playbook. Step-by-step method, interview scripts, AI prompts, and an insight prioritization matrix.

Course chapters