Shift Kognition Forecast: producing reliable sales forecasts, without the optimism bias

Shift your relationship with forecasting: move from a gut-feel, flattering prediction to a number leadership can trust. This program decodes the psychological mechanics (optimism bias, planning fallacy, motivated reasoning), business mechanics (pipeline review ritual, deal scoring), and AI mechanics (forecast augmented by engagement signals) that turn a sales rep or sales manager into a reliable forecaster. A step-by-step method, scoring grids, and AI prompts to make your forecast a strategic advantage.

Course chapters