Shift Kognition Win-Back: resurrect a lost customer without looking desperate

A churned customer is not dead — they are in cognitive sleep. 60 % of lost customers buy again within 18 months if you trigger the right mental shift. This program decodes the psychological mechanics (identity dissonance, reversibility bias), business mechanics (reactivation cost 5 to 7 times lower than a new CAC), and AI levers (winnability scoring, personalized sequences) to win back lost customers and dormant prospects. Step-by-step method, wake-up scripts, triage matrix, and ready-to-use AI prompts.

Course chapters