Shift Kognition Win-Back: resurrect a lost customer without looking desperate
AvancéA churned customer is not dead — they are in cognitive sleep. 60 % of lost customers buy again within 18 months if you trigger the right mental shift. This program decodes the psychological mechanics (identity dissonance, reversibility bias), business mechanics (reactivation cost 5 to 7 times lower than a new CAC), and AI levers (winnability scoring, personalized sequences) to win back lost customers and dormant prospects. Step-by-step method, wake-up scripts, triage matrix, and ready-to-use AI prompts.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Win-Back : pourquoi un client perdu vaut plus qu'un prospect froid2Psychologie du client perdu : ce qui se passe vraiment dans sa tête?Quiz : Fondamentaux psychologiques du win-back
Quiz
4Techniques de réveil : scripts, ouvertures et gestion de la rancune5Business du win-back : pricing, garanties asymétriques et ROI réel6L'IA comme catalyseur du win-back : scoring, segmentation et personnalisation à grande échelle7Le framework REVIVE : la méthode pas-à-pas en 30 jours?Quiz final : maîtrise du framework REVIVE et du Shift Win-BackQuiz
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