Shift Kognition Referral: turn a satisfied customer into a qualified-prospects machine

Trigger a cognitive shift in your satisfied customers so they become your best sales reps. This program combines the psychology of recommendation (reciprocity, social identity, recommender cognitive load), the business architecture of advocacy programs (ask timing, ladder of asks, incentives), and AI orchestration (identifying referral candidates, generating intro messages, propensity scoring) to turn a cold pipeline into a stream of warm referred leads — which close 4-5x faster and at higher AOV.

Course chapters