Shift Kognition Trial-to-Paid: turn a free trial into a paid subscription
Avancé97 % of freemium users will never pay. Yet the 3 % who convert don't do it because of features or price — they do it because a cognitive shift has turned the product into part of their professional identity. This program decodes the psychological mechanics (endowment effect, loss aversion, sunk-cost), business mechanics (activation, time-to-value, expansion ARR), and AI levers (activation scoring, nudge sequences, smart paywalls) to convert your free trial and freemium users into paying customers. Step-by-step method, activation scripts, power-user identification matrix, and ready-to-use AI prompts.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Trial-to-Paid : pourquoi 97 % de vos utilisateurs gratuits ne paieront jamais (et comment retourner les 3 % restants)2Psychologie de l'utilisateur freemium : pourquoi le gratuit fabrique l'absence de décision?Quiz : Psychologie & fondamentaux du shift Trial-to-Paid
Quiz
4Techniques d'activation et de bascule : orchestrer le « aha moment » et le paywall psychologique5Mécaniques business du shift : pricing, gating et architecture qui rendent le « non » plus coûteux que le « oui »6L'IA comme catalyseur : scoring d'activation, segmentation comportementale et nudges personnalisés7Le framework REVEAL : la méthode pas-à-pas pour orchestrer un shift trial-to-paid?Quiz final : maîtrise du shift Trial-to-Paid (psychologie, business, IA, REVEAL)Quiz
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