Shift Kognition Tactical Empathy: shift prospects with resonance, mirroring and labeling
IntermédiaireTrigger the cognitive shift in your prospect by mirroring their words, labeling their emotions, and activating their mirror neurons. This program transposes Chris Voss's tactical empathy (Never Split the Difference) into the complex sales context: conversational mirroring, emotional labeling, calibrated questions, and calibrated silences. Cognitive psychology (mirror neurons, theory of mind, dissonance), commercial arsenal (conversational scripts, micro-commitments, emotional resistance handling), and AI (real-time sentiment analysis, paraverbal cue detection, debrief prompts). Step-by-step method, MIRROR framework, and AI prompts to turn the next objection into a strategic confidence.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Empathie Tactique : la résonance avant la persuasion2Psychologie des mirror neurons et de la résonance?Quiz : Fondamentaux Shift Kognition Empathie Tactique
Quiz
4Techniques de mirroring, labeling et questions calibrées5Empathie tactique dans les deals stratégiques6IA et orchestration de l'empathie augmentée7Framework MIRROR en pratique?Quiz final : Maîtrise opérationnelle du framework MIRRORQuiz