Shift Kognition Storytelling: tell to flip
IntermédiaireTurn your commercial narrative into a cognitive lever. This program combines narrative psychology (narrative transportation, oxytocin, hero identification), a business storytelling arsenal (founder story, customer story, case study, anti-story) and AI tooling (personalized variant generation, narrative scoring) to flip your prospect's perception in under 90 seconds. Step-by-step method, proven narrative structures, and AI prompts to turn every sales conversation into a tipping point.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Storytelling : raconter pour faire basculer2Psychologie de la narrative transportation : ce qui se passe dans le cerveau de votre prospect?Quiz : Psychologie narrative & fondamentaux du Shift
Quiz
4Techniques de structures narratives : les architectures qui provoquent la bascule5Arsenal commercial : les huit récits que tout commercial doit avoir prêts6IA en storytelling : orchestrer un arsenal narratif personnalisé à l'échelle7Framework STORY : méthode pas-à-pas pour orchestrer une bascule narrative?Quiz final : Shift Kognition StorytellingQuiz
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