Shift Kognition Storytelling: tell to flip

Intermédiaire

Turn your commercial narrative into a cognitive lever. This program combines narrative psychology (narrative transportation, oxytocin, hero identification), a business storytelling arsenal (founder story, customer story, case study, anti-story) and AI tooling (personalized variant generation, narrative scoring) to flip your prospect's perception in under 90 seconds. Step-by-step method, proven narrative structures, and AI prompts to turn every sales conversation into a tipping point.

Competency domains

Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat

Skills acquired

Course chapters