Shift Kognition Business Case: the proof in numbers that unlocks the budget
AvancéTurn commercial interest into signed budget by building the business case that speaks to the sponsor, the CFO and the buying committee in one document. This program decodes the psychological, business and AI mechanics that make a ROI credible, felt, and defensible internally. Quantified models, defense scripts, and AI prompts to build a complete business case in under 90 minutes.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Business Case : faire basculer la décision par les chiffres2Psychologie de la décision financière : dans la tête d'un CFO?Quiz : Fondamentaux psychologiques du business case
Quiz
4Construire un modèle ROI à trois scénarios5Business : frameworks de monétisation de l'impact stratégique6IA : orchestrer un business case personnalisé en 90 minutes7Framework BC pratique : défendre, mesurer, itérer?Quiz final : Shift Kognition Business CaseQuiz
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