Shift Kognition Buyer Enablement: ease your prospect's buying decision
Intermédiaire77% of B2B buyers describe their last purchase as 'extremely complex.' This program decodes the psychological, business, and AI mechanics that turn a sales rep into a buying coach — so the prospect moves forward without friction, analysis paralysis, or silent backsliding. A step-by-step method, micro-decision aids, and AI prompts to produce on demand the content that unlocks every stage of the buyer journey.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Buyer Enablement : le commercial devient coach de décision2Psychologie de l'acheteur surchargé : la mécanique du no-decision?Quiz : Fondamentaux Shift Kognition Buyer Enablement
Quiz
4Techniques et contenus d'aide à la décision : l'arsenal opérationnel5Cadre business du buyer enablement : lire le processus d'achat de l'organisation6IA et orchestration du buyer journey : industrialiser sans dénaturer7Framework BUILD : la méthode pas-à-pas pour orchestrer un buyer enablement complet?Quiz final : maîtrise opérationnelle Shift Kognition Buyer EnablementQuiz
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