Shift Kognition Champion: arm your internal champion to win complex B2B deals

Avancé

In a complex B2B sale, you don't win by talking to your prospect — you win by arming the person who speaks for you when you're not in the room. This program decodes the psychological, business, and AI mechanics that turn a friendly contact into a mobilized champion, capable of defending your offer in front of a buying committee. Step-by-step method, activation scripts, and AI prompts to industrialize champion enablement.

Competency domains

Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat

Skills acquired

Course chapters

1Shift Kognition Champion : armer celui qui parle de vous quand vous n'êtes pas là2Architecture mentale du champion : comment se fabrique l'appropriation interne?Quiz : Architecture mentale & fondamentaux du Shift Champion
Quiz
4Psychologie de la mobilisation : faire basculer du sympathisant à l'avocat actif5Business du champion : construire l'arsenal qui convainc le CFO6L'IA comme catalyseur : industrialiser le champion enablement