Shift Kognition Price Presentation: announce the price without killing the deal

Turn the price-announcement moment into a cognitive tipping point instead of a deal-breaker. This program combines the psychology of pricing pain (insula, framing, anchoring, mental accounting), a business arsenal (proposal architecture, value-price-justification sequencing, three-tier options) and AI tooling (persona-based personalization, price-objection simulation, proposal scoring) to deliver a clean, held price without flinching or reflexively discounting. Step-by-step method, announcement scripts, PRICE framework and ethical safeguards.

Course chapters