Shift Kognition Pricing: turning price conversations into value conversations

"How much does it cost?" When asked too early or framed poorly, this question drops 70% of deals into pricing commodity. This program decodes the psychological mechanics (anchoring, framing, loss aversion, decoy effect), business mechanics (offer architecture, packaging, willingness-to-pay), and AI mechanics (dynamic value calculators, price elasticity scoring, tariff personalization) that shift the prospect's perception from "it's expensive" to "this is what I need". Step-by-step method, price-defense scripts, and AI prompts to orchestrate every pricing conversation as a cognitive shift moment.

Course chapters