Shift Kognition Key Account Management: shift your strategic accounts

20% of your accounts drive 80% of your revenue — and most are managed as isolated deals. This program rebuilds key-account management around a cognitive-shift mechanic: turning a transactional customer into a strategic partner by reshaping the buying committee's perception of your role. Step-by-step method, cognitively actionable account plans, influence maps, and AI prompts to orchestrate, prioritize and defend every dollar under management.

Course chapters