Shift Kognition Executive Engagement: speak and sell at the C-Level
AvancéMake a C-Level (CEO, CFO, COO, CRO) shift from 'go talk to my team' to 'let's block 30 minutes together next week'. This program decodes the cognitive psychology of executives — time compression, strategic abstraction, status — and delivers the business and AI codes to move from product pitch to board-level conversation. Frameworks, scripts, AI prompts and anti-traps.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Executive Engagement : pourquoi 80% des commerciaux se cassent les dents sur le C-Level2Psychologie cognitive du dirigeant : ce qui se passe dans les 90 premières secondes?Quiz : Fondamentaux psychologiques de l'executive engagement
Quiz
4Techniques de bascule : provoquer les trois shifts cognitifs successifs5Business : parler le langage du board, articuler le ROI stratégique6IA : orchestrer la préparation d'un rendez-vous C-Level en 30 minutes7Framework Executive Engagement : la méthode complète à appliquer demain?Quiz final : maîtrise opérationnelle de l'executive engagementQuiz
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