Goodhart's Law: AI, Psychology, Business & Sales

Intermédiaire

Master Goodhart's Law (Charles Goodhart, 1975 — Marilyn Strathern, 1997): "When a measure becomes a target, it ceases to be a good measure." In the era where AI optimises whatever you ask it to optimise, understand why your sales KPIs, product OKRs and AI objectives end up producing the opposite of what you wanted — and learn to design measurement systems that are robust to gaming, human overfitting and algorithmic reward hacking.

Competency domains

Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters