Curiosity Gap: AI, Psychology, Sales & Entrepreneurship

Master the Information Gap Theory formalized by George Loewenstein in 1994: the human brain experiences a neurological tension the moment it detects a gap between what it knows and what it could know. Learn to open irresistible curiosity loops in headlines, emails, sales pages and content, generate variations at scale with AI, and build acquisition and retention strategies rooted in curiosity.

Course chapters