Focusing Illusion: AI, Psychology, Sales & Entrepreneurship

Master the Focusing Illusion documented by Daniel Kahneman and David Schkade: "Nothing in life is as important as you think it is while you are thinking about it." The moment you direct a customer's attention to a single criterion, that criterion takes on outsized weight in their judgment. Learn to steer attention toward the decisive argument, detect each prospect's focal point with AI, and position a product around one dominant attribute.

Course chapters