Focusing Illusion: AI, Psychology, Sales & Entrepreneurship

Intermédiaire

Master the Focusing Illusion documented by Daniel Kahneman and David Schkade: "Nothing in life is as important as you think it is while you are thinking about it." The moment you direct a customer's attention to a single criterion, that criterion takes on outsized weight in their judgment. Learn to steer attention toward the decisive argument, detect each prospect's focal point with AI, and position a product around one dominant attribute.

Competency domains

Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters

1The Foundations of the Focusing Illusion2The Psychological Mechanisms of Focusing?Quiz: Psychology of the Focusing Illusion
Quiz
4Sales: Steering Attention Toward the Decisive Argument5AI: Detecting and Personalizing the Focal Point at Scale6Entrepreneurship: Positioning and Building Around a Focal Point?Final Quiz: Mastering the Focusing Illusion
Quiz

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