Bouba/Kiki Effect and Sound Symbolism: AI, Naming and Sonic Persuasion

Intermédiaire

Master the Bouba/Kiki effect and sound symbolism to design brand names, taglines and sales claims that activate the right mental schemas. Leverage generative AI to test, score and industrialize naming, copywriting and brand voice.

Competency domains

Psychologie & PersuasionVente & CommercialIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters

1Introduction to the Bouba/Kiki Effect2Psychological and Neural Foundations of Sound Symbolism?Quiz: Foundations of the Bouba/Kiki Effect and Sound Symbolism
Quiz
4Sales Applications: Naming, Claims and Phonetic Copywriting5Generative AI to Industrialize Phonetic Naming and Copywriting6Entrepreneurial Strategy: A Brand's Phonetic Architecture?Final Quiz: Sound Symbolism Applied to Business
Quiz

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