Brandolini's Law: AI, Psychology, Business & Sales

Master Brandolini's Law — 'the amount of energy needed to refute bullshit is an order of magnitude larger than that needed to produce it' — the asymmetry that explodes the cost of defending your brand, your sales pipeline and your product credibility in the LLM era. Understand Alberto Brandolini's 2013 formulation, its roots in Carl Sagan (1980) and David Hume (1748), and the underlying cognitive mechanics: illusory truth effect, continued influence effect, System 1 / System 2 asymmetry (Kahneman). Learn to diagnose competitive FUD attacks, false sales objections, LLM hallucinations in customer support, and build an informational immune system: pre-bunking, single source of truth, rapid-response playbooks, pre-built counter-narratives. A training for entrepreneurs, sales leaders, content marketers and AI builders who want to defend their signal in a world flooded with zero-cost generated noise.

Course chapters