Availability Heuristic: AI, Psychology, Business & Sales

Intermédiaire

Master the availability heuristic (Tversky & Kahneman, 1973): the brain judges the frequency and importance of something by how easily it comes to mind. Understand why your prospects overestimate certain risks, why a recent testimonial is worth ten studies, and how AI can industrialize the manufacturing of available memories in your market's head. Learn to become the first thing that comes to mind when your customer has a problem — and neutralize the biases that sabotage your own business decisions.

Competency domains

Psychologie & PersuasionVente & CommercialEntrepreneuriatIntelligence Artificielle

Skills acquired

Course chapters

1Introduction to the Availability Heuristic2The Cognitive Mechanisms of Availability?Quiz: Foundations of the Availability Heuristic
Quiz
4Applications in Sales and Business5AI to Amplify (and Neutralize) Availability6Long-Term Entrepreneurial Strategies?Final Quiz: Availability Heuristic
Quiz

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