Availability Heuristic: AI, Psychology, Business & Sales

Master the availability heuristic (Tversky & Kahneman, 1973): the brain judges the frequency and importance of something by how easily it comes to mind. Understand why your prospects overestimate certain risks, why a recent testimonial is worth ten studies, and how AI can industrialize the manufacturing of available memories in your market's head. Learn to become the first thing that comes to mind when your customer has a problem — and neutralize the biases that sabotage your own business decisions.

Course chapters