The Decoy Effect: Influencing Choices Through Strategic Contrast

Intermédiaire

Discover the decoy effect, a powerful cognitive bias that shifts purchase preferences by adding a strategically inferior option. Learn to use it ethically with AI to optimize your offers, pricing grids, and sales pages.

Competency domains

Vente & CommercialPsychologie & NeurosciencesIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters

1Introduction to the Decoy Effect2Scientific Foundations of the Decoy Effect?Quiz: Foundations of the Decoy Effect
Quiz
4Applying the Decoy Effect to Sales and Pricing5AI-Powered Decoy Effect Optimization6Ethics and Entrepreneurial Strategies?Final Quiz: The Decoy Effect in Practice
Quiz