The Decoy Effect: Influencing Choices Through Strategic Contrast

Intermédiaire

Discover the decoy effect, a powerful cognitive bias that shifts purchase preferences by adding a strategically inferior option. Learn to use it ethically with AI to optimize your offers, pricing grids, and sales pages.

Competency domains

Vente & CommercialPsychologie & NeurosciencesIntelligence ArtificielleEntrepreneuriat

Skills acquired

Course chapters

1Introduction to the Decoy Effect2Scientific Foundations of the Decoy Effect?Quiz: Foundations of the Decoy Effect
Quiz
4Applying the Decoy Effect to Sales and Pricing5AI-Powered Decoy Effect Optimization6Ethics and Entrepreneurial Strategies?Final Quiz: The Decoy Effect in Practice
Quiz

Related courses

Same path
Anchoring & framing: AI in sales
Same path
Pareto Principle 80/20: AI, Psychology, Business & Sales
Same path
Compromise Effect & AI: the psychology of 3-tier pricing (Goldilocks pricing)
Same path
Veblen Effect: Prestige, Luxury & Premium Pricing with AI

We use Microsoft Clarity to understand how the site is used and improve it. By continuing to browse, you accept it. You can disable it at any time.