Shift Kognition Trigger Events: catch the buying window before your competitors

A prospect does not buy when you decide to sell — they buy when their reality shifts. Funding rounds, leadership changes, mergers, new regulations, opening of a new office: every trigger event opens a 30 to 90 day cognitive window during which resistance to change collapses. This program decodes the psychological mechanics (liminal state, decision plasticity), business mechanics (cycle velocity divided by 2 to 3, average deal size +40 %), and AI levers (automated monitoring, intent scoring, contextualized sequences) to turn external signals into qualified pipeline. Taxonomy of the 30 most powerful triggers, outreach scripts per event, and ready-to-plug AI prompts.

Course chapters