Shift Kognition Trigger Events: catch the buying window before your competitors
AvancéA prospect does not buy when you decide to sell — they buy when their reality shifts. Funding rounds, leadership changes, mergers, new regulations, opening of a new office: every trigger event opens a 30 to 90 day cognitive window during which resistance to change collapses. This program decodes the psychological mechanics (liminal state, decision plasticity), business mechanics (cycle velocity divided by 2 to 3, average deal size +40 %), and AI levers (automated monitoring, intent scoring, contextualized sequences) to turn external signals into qualified pipeline. Taxonomy of the 30 most powerful triggers, outreach scripts per event, and ready-to-plug AI prompts.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Trigger Events : pourquoi 80 % de vos deals signés démarrent par un événement que vous n'avez pas vu venir2La psychologie de la fenêtre d'achat : pourquoi le timing bat l'argument?Quiz : Fondamentaux psychologiques des trigger events
Quiz
4Taxonomie : les 30 trigger events à connaître par cœur5Business : construire une offre qui rend le « maintenant » indiscutable6L'IA comme catalyseur : veille automatisée, scoring d'intentionnalité, génération contextuelle7Le framework TRIGGER : la méthode pas-à-pas en sept temps?Quiz final : Shift Kognition Trigger EventsQuiz
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