Shift Kognition ICP: targeting prospects already ready to flip

Stop trying to convince prospects who aren't ready. This program combines cognitive predisposition psychology (active pain, trigger events, buying window), business-grade ICP definition methods (firmographics, technographics, unit economics) and AI (enrichment, intent data, predictive readiness scoring) to focus your energy only on accounts already at the edge of the shift. You'll learn to build an operational ICP, prioritize your territory with a psychological score, and industrialize the detection of mature prospects with ready-to-use AI prompts.

Course chapters