Shift Kognition: Expansion, Upsell & Cross-sell — Sales, Psychology, Business & AI

Turn every existing customer account into a growth engine and multiply its ARR by 2x to 5x. This program decodes the psychological mechanics (status quo, escalation of commitment, anchoring, consistency, IKEA effect, sunk cost), business mechanics (ARR expansion matrix, packaging tiering, expansion vs renewal deals, NRR > 120%), and AI mechanics (usage signals, hidden opportunity scoring, personalized cross-sell sequences) that shift CSMs, Account Managers, and Account Executives into a growth-engine posture inside an account. A step-by-step E-SHIFT method, scoring grids, and AI prompts to make every renewal a structured expansion opportunity.

Course chapters