Hook Model & Fogg Behavior: Habit-Forming Products
IntermédiaireMaster Nir Eyal's Hook Model and the Fogg Behavior Model: Trigger, Action, Variable Reward, Investment. Build products that create lasting habits using behavioral psychology and AI.
Competency domains
Psychologie & NeurosciencesEntrepreneuriat & StratégieIntelligence ArtificielleMarketing Digital
Skills acquired
Course chapters
1Introduction to the Hook Model2The Trigger: External vs Internal3The Action: The Fogg Behavior Model4The Variable Reward5Investment: Building Lasting Loyalty6AI & the Hook Model: Optimizing Every Phase?Final Quiz: The Hook Model & AI
Quiz