Shift Kognition Reference Selling: turn your customers into a sales force
AvancéYour prospects no longer believe your slides — they believe their peers. This program decodes the psychological, business, and AI mechanics that turn satisfied customers into living proof: mapping your reference capital, matching the right reference with the right deal at the right moment, protecting that capital from burnout, and industrializing customer proof with AI. Step-by-step method, reference recruitment scripts, AI prompts, and the PROOF framework.
Competency domains
Vente & NégociationPsychologie & NeurosciencesIntelligence ArtificielleBusiness & Entrepreneuriat
Skills acquired
Course chapters
1Shift Kognition Reference Selling : transformer vos clients en force de vente2La psychologie de la preuve : pourquoi le pair convainc là où le vendeur échoue?Quiz : Fondamentaux psychologiques du reference selling
Quiz
4Techniques : cartographier, recruter et mobiliser ses références5Business : du favoritisme improvisé au programme de références6IA : industrialiser la preuve client sans la dénaturer7Le framework PROOF : votre système de preuve client en 5 étapes?Quiz final : Shift Kognition Reference Selling — Vente, Psychologie, Business & IAQuiz