Shift Kognition Pre-Call Planning: win the meeting before it starts

Most sales meetings are decided before the first second of conversation — in the 20 minutes of preparation almost nobody does seriously. This program decodes the psychological mechanics (cognitive asymmetry, first impressions, the mental load of improvisation), business mechanics (the real cost of a wasted meeting, calibrating prep time to deal stakes), and AI levers (automated briefings, objection simulation, call pre-mortems) that turn preparation into a systematic competitive advantage. 7-block Pre-Call Canvas, READY framework, ready-to-use AI prompts, and a 10-minute checklist.

Course chapters